The Puffagins
Breathe easier with 4 Puffagins a day
Creator, writer, UX-writer, technical writer, jet-puffed marshmallow fan
People taking ATROVENT for COPD weren’t using their inhalers enough—sometimes just once a day. So, we created the Puffagins, to remind people to puff…again, up to 4 times a day. Each Puffagin acts as a mnemonic, representing a different time of day people can use their inhaler.
Film
We created 4 whimsical puffagin videos to tease the campaign.
Website
For the website, we created a new character—Professor Puffagin. He helped users build their custom dosing plan.
We also created a series of print ads infused with the charming mist-icism of the Puffagins.
