Royal Radio
Despite its royal reputation, gout is more common than you think
Creator, writer, aspiring voice over artist
Gout is a form of arthritis that causes painful uric acid crystals to form throughout the body. Because of its link to past monarchs, and their royally rich diets, gout is often dismissed as being a “disease of kings.” But the truth is, there’s more to the story. To shift understanding of gout from the medieval times to modern day, we created King Uric. He’s a misguided monarch who, with the help of the commoners he meets, dispel some outdated myths about gout.
Radio PSA Spots
King Uric searches for gout-friendly footwear, tries to order off the menu at a Michelin-starred restaurant, and learns that flying coach isn’t as fancy as it sounds.