Storied eyes
Eyes tell stories. And for those with Thyroid Eye Disease, their stories can get pretty surreal.
Creator, writer
People living with Thyroid Eye Disease (TED) are affected by all kinds of bothersome eye symptoms. To raise awareness for a new medicine made specifically for them, we brought their symptoms to life in a series of eye-catching TV spots that would encourage them to talk with their doctor about a new treatment option.
National TV Campaign
Starting with the symptom as creative prompt, the team and I spitballed countless ways of bringing each to life. After a few rounds involving everything from sprinkler systems, goldfish, and firefighters, a few made it through.