Be Like Bob
A TV campaign pitched to the Red Cross to promote blood donations
Creator, writer, #Bobtruist
The Red Cross has always relied on altruism, “the selfless concern for the well-being of others,” for blood donations.
In the midst of a blood supply crisis, the Red Cross needed altruists to step up in a big way.
But while 38% of Americans are eligible to donate blood, only 2% do.
Since Al’ wasn't getting the job done, we turned to Bob, creating Bobtruism: “the selfish concern for not looking worse than the bumbling Bob in your life.”
After all, if someone as basic as Bob can save lives by donating blood, then, heck, so can can you! And you better hurry.
DAD SHOEFLUENCER | 30s
INT — DRAB OFFICE SPACE - DAY
SEE AN EMPLOYEE, BOB, BUMBLING ABOUT HIS DAY. HE’S WEARING DAD SHOES.
PUSH OUT TO REVEAL TWO CO-WORKERS, DAN AND STEVE, WATCHING HIM SUSPICIOUSLY.
DAN: Bob?! From IT, Bob?
STEVE: I’m not Drake and Joshing around. Heard he saved lives. Can’t imagine how.
DAN: C’mon. Bob? The accidental Dad shoefluencer, Bob?
CUT TO A MAKESHIFT FASHION RUNWAY CREATED OUT OF VARIOUS OFFICE FURNITURE. WE SEE A MONTAGE OF BOB WEARING A COLLECTION OF THE MOST DADDY-O OF DAD SHOES.
STEVE: Scouts honor. Hey, check out this Dad-zine I made of all his 'fits.
DAN: Dude’s insanely ‘fit.
CUT TO A CLOSE UP OF BOB’S DESK. BOB PUTS HIS FEET UP, REVEALING ANOTHER PAIR OF DAD SHOES. ON HIS DESK IS A DONATION STICKER: “BE NICE TO ME. I GAVE BLOOD TODAY.”
SUPER: 1 DONATION SAVES 3 LIVES.
IF BOB CAN DO IT, SO CAN YOU.
DONATE TODAY.
[RED CROSS LOGO]
#Bobtruism
KICKBALL | 30s
INT — DRAB OFFICE SPACE - DAY
SEE AN EMPLOYEE, BOB, FROM THE WAIST UP MAKING SMALL TALK.
PUSH OUT TO REVEAL TWO CO-WORKERS, DAN AND STEVE, WATCHING HIM SUSPICIOUSLY.
DAN: Bob? Get out of town and country.
STEVE: Swear to Bob. Word is, he’s saved lives. Mucho lives.
DAN: C’mon. Bob from IT who tore his ACL, MCL, PCL, LCL, and LLL playing company kickball?
CUT TO BOB ON STRETCHER AT A PARK-STYLE DIRT BASEBALL FIELD. AS BOB IS CARTED OFF, HE SIPS ON A JUICE BOX AND GIVES EVERYONE THE THUMBS UP TO LET THEM KNOW HE’S OK. ANOTHER PLAYER TRIES TO START A COLLECTIVE CLAP, BUT AN AWKWARDLY LOW NUMBER OF PEOPLE JOIN IN.
CUT BACK TO BOB WALKING CLUMSILY IN THE OFFICE. HE APPEARS TO BE WEARING AN EXOSKELETON ON HIS RIGHT LEG.
STEVE: It’s a bit easier to believe now that he’s, like, part cyborg.
AS HE WALKS, THE EXOSKELETON MAKES LOUD MACHINE NOISES.
DAN: (Movie trailer voice) From the producers of Rob-o-cop, comes Bob-o-cop.
BOB ACCIDENTALLY KNOCKS OVER THE WATER COOLER WITH HIS LEG.
PUSH IN TO THE LAPEL TO SEE BOB IS WEARING A STICKER: “BE NICE TO ME. I GAVE BLOOD TODAY.”
SUPER: 1 DONATION SAVES 3 LIVES.
IF BOB CAN DO IT, SO CAN YOU.
DONATE TODAY.
[RED CROSS LOGO]
#Bobtruism
JACKSON POLLOCK | 30s
INT — DRAB OFFICE SPACE - DAY
SEE AN EMPLOYEE, BOB BUMBLING ABOUT HIS DAY. HE HAS A NOTICEABLE FOOD STAIN ON HIS SHIRT.
PUSH OUT TO REVEAL TWO CO-WORKERS, DAN AND STEVE, WATCHING HIM SUSPICIOUSLY.
DAN: Bob? That’s a crock pot of BS.
STEVE: Scouts honor. Rumor has it he’s genuine life saver.
DAN: We’re talking Bob? AKA The Jackson Pollock of Food Stains, Bob?
CUT TO BOB STANDING OVER A BOWLING SHIRT LAYED ACROSS THE FLOOR LIKE A CANVAS. WE SEE A MONTAGE OF BOB MAKING SPLATTER ART USING DIFFERENT KINDS OF FOOD AND CONDIMENTS.
STEVE: Yup. Took his strongest work and turned them into NFTs.
Mustard on graphic tee, jelly donut on polo, and his magnum opus, IMHO, Cheeto on Hawaiian shirt.
DAN: He’s a walking work of art.
CUT BACK TO BOB. HE’S TRYING TO DAB THE STAIN WITH A NAPKIN. PUSH IN TO HIS SHIRT TO SEE HE’S WEARING A STICKER: “BE NICE TO ME. I GAVE BLOOD TODAY.”
SUPER: 1 DONATION SAVES 3 LIVES.
IF BOB CAN DO IT, SO CAN YOU.
DONATE TODAY.
[RED CROSS LOGO]
#Bobtruism