2 Things At Once
Get the updated COVID-19 shot at the same time as the flu shot
Creator, writer, #TeamSwelce
Research showed that while people don’t have time for COVID or the COVID shot any more, they will make time to get their annual flu shot.
But with Pfizer’s new annual COVID shot, people can now get their COVID and flu shots together.
So we teamed up with NFL super star, and now, just, like, a regular star, Travis Kelce to show America the beauty of doing 2 things at once.
2 Things At Once Radio
When it came time to roll out radio to support the fall-winter release of the vaccine and TV commercial, Taylor Swift had “put Travis on the map” and Pfizer could no longer afford him.
That’s when we got crafty, writing a series of radio campaign extensions, including a radio announcer who does 2 things at once.
Only 1 spot got produced, and, alas, never aired.
Dentist | 30s
(SFX: Suction sound)
AVO: (Stuff in mouth/muffled) If you’re like me…
DENTIST VO: Open wider, please.
(SFX: scraping sound)
AVO: (muffled) You don’t have time to do one thing at a time.
DENTIST VO: Rinse.
(SFX: Gargle, spit)
AVO: (Clear) Like getting my COVID-19 shot with my flu shot. And recording this ad while getting my teeth cleaned.
(SFX: Scraping sound)
DENTIST VO: Put a hold on 38.
(SFX: Scraping sound)
AVO: (Muffled) Learn more and schedule at vaccines.gov.
DENTIST VO: You may feel some slight pressure.
(SFX: Dentist drill, yelp)
AVO: (Muffled) Sponsored by Pfizer.
PSL Karate Karen | 30s
(SFX: Espresso machine, murmur of conversation)
JAN: Hey Barb! Working remote from the café?
KAREN: Hey kemosabe.
JAN: Working remote from the café today?
(SFX: Gong)
KAREN: More like working on my *Slurp* pumpkin spice latté karaté.
(pronounced: lah-tay kara-tay)
(SFX: Karate noises)
JAN: (Confused) That’s…festive.
(SFX: Hole punch; boards breaking)
KAREN: I’m punching holes in my loyalty card and these wooden boards.
Basically a black belt in saving time.
JAN: Doing 2 things at once does kick butt. It’s why I got this season’s COVID-19 shot with my flu shot.
KAREN: Check out my cinnamon stick nunchucks. Kiai!
(SFX: Nunchucks)
LEGAL VO: Learn more and schedule your shots at vaccines.gov.
(SFX: Crash)
KAREN: (Panting, out of breath) We still on for dinner Saturday?
LEGAL VO: Sponsored by Pfizer.
Grill-Mower | 30s
(SFX: Mower, flames, meat sizzles throughout)
JIM: Hummina hummina. What’s that?!
BOB: My custom two-in-one grill-mower.
JIM: *Whistles* Talk about grass-fed beef.
BOB: Hmhm. Stripes the lawn, sears the steaks. A real time saver.
JIM: Hear ya. I’m all about doing 2 things at once. Why I get this season’s COVID-19 shot with my flu shot.
Say, that a tartan plaid design?
BOB: Yup, inspired by my favorite sweater.
Kids! Burgs are ready.
LEGAL VO: Learn more and schedule your shots at vaccines.gov.
KID: Mine tastes like dirt.
LEGAL VO: Sponsored by Pfizer.
Leaf Peep-Laundry | 30s
(SFX: Walking, crunch of sticks, Birds chirping, wind, rustling of leaves)
MARK: Ah, another leaf peeper!
DAN: Greetings fellow foliage-head. Leaves are at peak color.
MARK: I know, I’m fall-ing in love all over…
(SFX: Laundry machine noise)
DAN: Oh! Laundry’s done.
MARK: (Confused) Where’d that machine come fro…
(SFX: Iron noise)
DAN: Nothing like checking off the fall bucket list and my laundry list.
MARK: Yeah, doing 2 things at once is refreshing. It’s why I got this season’s COVID-19 shot with my flu shot.
LEGAL VO: Schedule your COVID and flu shots at vaccines.gov.
(SFX: Moth flutters)
DAN: Oh no. Moths! They’re after for my woolens.
(SFX: Throwing)
Quick, hit ‘em with moth balls!
LEGAL VO: Sponsored by Pfizer.
